Who is Waddle?
Waddle was founded in 2014 with a mission to make it easy for small businesses to access lending. Our journey started when we launched the first version of our platform and began lending to customers. Just like today, it connects with cloud accounting software allowing us to make quick credit decisions and streamlining the way we manage our portfolio.
In 2019, we entered into a partnership with UK bank NatWest, who launched a new brand called Rapid Cash using a white-labelled version of our platform. And last year we were acquired by Xero, who saw a beautiful connection between our mission and their goal of helping small businesses to thrive worldwide.
Today, Waddle has a growing team, numerous international partners and exciting projects to further develop our award-winning software. And we’re still just as committed to helping small businesses achieve their ambitions with easy access to cash flow.